It’s Over, Johnny

Adidas ended their three million dollar relationship with UCF because UCF promised Michael Jordan’s son that he could wear Nike. UCF thought it would be cool because low level representatives for adidas said it was cool.

Now it may be that Nike offers to sponsor UCF. No harm no foul. Even if that happens, however, it doesn’t change a simple reality: The people that run UCF are fuck ups.

Consider:

UCF couldn’t afford to put a nice stadium on campus. So they paid a lot of money for a cheap stadium that they couldn’t fill up for last week’s nationally televised game. The people at ESPN tried to make it look full, but you can’t make lemonade out of piss.

UCF couldn’t afford a football coach who is both good and ethical. So, they decided to overlook ethics, not a problem for this crew, and hire an ethically disgraced coach they thought was good. Under O’Suckass, UCF has a losing record and, more importantly, did I mention that football attendance sucks? Turn on the radio and you are likely to hear a desperate commercial begging people to buy a ticket for a football game.

Did you ever meet someone who likes to buy junk because it’s kind of cool? You know, like a car with a good body but the engine is ten miles from falling out. That’s Hitt’s thing. He buys stuff that’s kind of cool, like bouncy stadiums or football coaches who were employed by Notre Dame for a whole week, but, of course, it’s crap – useless, space-wasting crap.

Hitt gets away with it because he’s got a sweet cushion. His cushion is fifty thousand students who all pay an athletic fee. They will have to keep paying more and more because Hitt has an ego the size of the sun.

Those extra athletic fee dollars mean a lot to students surviving on the Taco Bell value menu. Yet, it is clear they mean nothing to Hitt – he keeps using them to make one dumbass purchase after another.