Thursday, March 5, 2009

Heston Concedes UCF’s Naïve Optimism

UCF is having trouble finding a corporation to pay a bunch of money for the naming rights to the arena. Here’s the telling paragraph in the story:

Money from the naming rights was built into the arena's revenue model from the beginning, said UCF spokesman Grant Heston, though it's not clear how much the university hopes to get at this point.