There is a myth that UCF administrators have a lot of business acumen. The empirical evidence just doesn’t support this notion. From the Orlando Sentinel:
A pair of shoes could end up costing the University of Central Florida nearly $3 million.
UCF promised Marcus Jordan, son of NBA legend Michael Jordan, that he could wear his father's Nike Air Jordan brand for the Knights' basketball team this season.
The problem? UCF has an exclusive $3 million six-year contract with adidas that requires all coaches and athletes to use the company's shoes, apparel and game equipment.
And now UCF and adidas are at an impasse, leaving an 18-year-old freshman with a famous father caught in middle.
A good businessperson is able to anticipate the consequences of a decision. Even if this gets resolved, it should have never gotten to the point of being played out in the media.
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