Thursday, October 1, 2009

John Hitt, Sports Entrepreneur of the Year

Football attendance continues to decline. UCF is stuck with an expensive coach who is unable to win games or, more importantly, get people to buy tickets. In the next few years, the UCF Athletics Association will probably get hit with a large civil judgment. If UCFAA were a stock, I would be shorting the hell out of it.

It is fun to spend other people’s money, and Hitt clearly enjoyed attempting to make the leap into big-time football. He got to buy coaches, facilities, and a stadium. It was a free roll for Hitt. The costly failures of the football program will be covered by students through an increase in the athletic fee.

I’ll see you all at the Memphis game. I’ll be tailgating by VAB and dancing around in a Knightro helmet.