UCF is spending the student athletic fee on a new advertising campaign around the concept of UKNIGHT. Get it? They want you to UKNIGHT around the football program. When I first read about this, I thought it was a terrible waste of money, but as readers of the blog realize, I have a general antipathy towards the jagoffs that run UCF so I wondered if my reaction was fair.
But then I read the comments about the first two UKNIGHT commercials on the Sentinel’s blog about UCF sports. I read this blog regularly, and most of the commenters are positive about the program. However, their reaction to these ads was overwhelmingly negative. Go read for yourself. My favorite was “not bad for a community college.”
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Email: ucflovesmoney@yahoo.com
