Question of the Day

From an Inquiring Mind at UCF:

Ray Drecker, the lead character in the new HBO television series HUNG, is a male prostitute, high school teacher and basketball coach. He is also a graduate of the University of Central Florida in the series.

The question is was the use of UCF as his school a product placement by John Hitt and his crack administration? If it is a product placement, how much did they pay for the placement and is that one of the reasons they will not pay for academic programs?